It’s out with the Adidas and in with the Classic Sportswear for New Zealand Super Rugby teams in 2024, and Wednesday provides fans with a first glimpse of their teams’ new look.
After two decades of partnership and iconic jerseys, Adidas parts ways with Super Rugby having featured in every highlight and historic moment in recent Super Rugby memory.
It was the promise of easily produced themed kits, such as heritage jerseys, that helped seal the deal for Classic Sportswear in their bid to be the Super Rugby kit providers. Other major leagues around the world have profited and piqued fan engagement with similar themes.
Fans will have to wait and see what’s in store for alternative designs, but for now, the home and away kits are here.
Blues
The Blues have placed the Auckland skyline at the base of their 2024 kit, along with a jersey design structured around the four harbours of the region.
The Hokianga and Kaipara in the north, and the Manukau and Waitemata in the city.
“Through the centre of our Jersey, these four tides meet, mirroring the collision between the Tasman Sea and the Pacific Ocean at Cape Reinga, in the far north of Te Tai Tokerau.”
The collar and base also sport the colours of the region’s provincial unions.
Crusaders
The reigning champions have made the most dramatic changes to their aesthetic, opting for a striped jersey that is angled to represent the peaks of the Canterbury region.
“Weaved into our latest jersey design are six peaks and rivers, honouring our fans and players from across the upper South Island.”
For the Christchurch-based club, the new kit comes at an appropriate time as the famous red and black enters a new era, moving on from Scott Robertson and club legends Richie Mo’unga and Sam Whitelock.
“This year we look at the mountains from a new perspective, acknowledging a new chapter in Crusaders history. We look down the backbone, each mountain lifting us up and taking us to new heights.”
Highlanders
The Southernmost team in Super Rugby Pacific haven’t strayed far from tradition by any means with their kit for 2024, revealing the familiar deep blue as the base of their home kit, with gold and maroon also featured.
The major new addition is the Highlanders logo across the mid-section of each of their jerseys as a grip strip.
“You don’t wear your jersey, you wear your pride” was the theme of the release, as the club looks to their wild landscapes and resilient people as core characteristics to represent.
“Sweeping from the white-tipped mountains of the Southern Alps to the deep blue and green waters of the Pacific Ocean.
“Our colours, our passion, woven together to create a fabric of southern inspiration.”
Stay tuned to see all the kits as they are unveiled…
Source link: https://www.rugbypass.com/news/2024-kiwi-super-rugby-jerseys-revealed/
