© Boris Becker Instagram account
From one legend to another legend: Boris Becker praises NBA former icon Michael Jordan, who became the first athlete with a net worth of $3 billion on Forbes’ list of the 400 richest individuals in the USA. Becker used Instagram stories to pay homage to Michael Jordan, highlighting Jordan’s historic achievement as the first professional athlete to be included in the prestigious Forbes list of America’s richest individuals, posting an image of Air Jordan and writing: “MJ GOAT!”
Michael Jordan’s empire
Michael Jordan is considered a legend not only in the NBA, but in sports in general, for several reasons.
He was an exceptional and dominant player who marked an era in basketball. He is known for his extraordinary scoring ability, his competitiveness and his determination to face difficult challenges. He influenced and inspired many young aspirants to become basketball players.
Jordan won the NBA title six times with the Chicago Bulls (1991-1993, 1996-1998). He was named NBA MVP five times (1988, 1991, 1992, 1996, 1998).
He has won the NBA’s leading scorer title ten times. He won gold medals at the 1984 and 1992 Olympics with the United States national team.
Michael Jordan has amassed a fortune through endorsements, properties and investments. He is known for his long-standing collaboration with the Nike brand. In 1984, Nike launched its iconic Air Jordan basketball shoes, which became a huge commercial success and one of the best-selling athletic shoe lines of all time.
In addition to shoes, Jordan has had numerous endorsement deals with brands such as Coca-Cola, McDonald’s, Gatorade, and Hanes.
Jordan has also made investments in real estate and basketball teams. He is the majority owner of the Charlotte Hornets, an NBA team.
He has also invested in companies such as JPMorgan Chase’s Private Equity group and video game company Epic Games.
The collaboration between Michael Jordan and Nike has been extremely profitable for both of them. The Air Jordan shoe line has generated billions of dollars in sales and made Jordan one of the most successful icons in the world of sports and fashion.
The partnership has resulted in numerous limited editions and special models of Air Jordan shoes, strengthening their presence in the market and maintaining high demand among consumers. Nike has continued to sign Jordan as its primary ambassador and the association between the two continues to be very strong.
