Cowboy Cruiser e-bike provides a more upright ride

When premium e-bike maker Cowboy introduced its Adaptive Power update earlier this year, Engadget’s Mat Smith wondered when a new model would arrive. We have the answer today as the company announced the Cowboy Cruiser. The new variant encourages a more upright design for a relaxed Dutch riding position. It also includes a wider saddle — a feature that was at the top of our wish list for the Belgian company’s latest iteration.

The Cowboy Cruiser weighs 19.3 kg (42.5 lbs) and includes comfort grips and a “distinctive raised and curved handlebar to facilitate a natural hand position.” Its saddle is wider and has an increased gear ratio compared to previous models. The e-bike has a wireless charging phone mount, and, like with all of its models, its companion app integrates with Google Maps. In addition, it has a removable battery, carbon belt, mudguards and “puncture-resistant” 47mm tires. Of course, all of the company’s models have crash detection.

Front-side view of the Cowboy Cruiser e-bike handlebars. A phone is mounted in the center.


With its lineup getting more crowded, Cowboy renamed its existing e-bikes, “making it easier for customers to find the e-bike which best suits their personal needs.” The original C4 model is now called the Cowboy Classic, and the C4ST becomes the Cruiser ST.

The Cowboy Cruiser is available starting today for an “introductory price” of £2,690 ($3,393.43). You can buy it in black and sand colorways from the company website or any of its 300 retail partners across Europe.

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