Extreme weather events, infrastructure and technology failures, and transportation accidents are on the rise globally. These physical threats often have cascading effects that reach all areas of a business. Organizational resilience, or the ability to anticipate, absorb, and recover from hazardous events, is now table stakes. When the C-suite prioritizes resilience, they set the business up for recovery in the face of these physical threats, saving time, resources, and revenue and making the organization more competitive. But the C-suite has historically prioritized the risks that have a direct financial impact on the bottom line, favoring investments with tangible financial returns. A simple ROI calculation won’t cut it for physical risk prevention and mitigation investments because they can’t be measured by increases in revenue. A financially sound business strategy requires a focus on return on resilience investment (RORI), which shows in monetary terms what damage was avoided, not what income was gained.