(Provided by Tennis World USA)
Emma Raducanu presented this year’s Amundi Evian Championship trophy to Celine Boutier after the French golfer won her first major title. This past weekend, the LPGA’s Amundi Evian Championship was taking place at Evian Resort Golf Club.
Raducanu, the 2021 US Open champion, was a guest at the tournament. After her historic 2021 US Open win, Raducanu became a global ambassador for Evian water. Because of those ties, Raducanu was invited to be a part of this year’s Evian Championship.
Raducanu became an Evian ambassador in 2021
In 2021 December, it was announced that Raducanu signed a deal to become a global ambassador for Evian. At the time, Evian joined a growing list of prestigious and luxurious brands that wanted to be represented by Raducanu.
But since landing deals with brands such as Evian, Dior, Tiffany & Co, Porsche, etc, hasn’t won any titles. Over the last year and a half, some have been pointing at Raducanu’s endorsement deals as the reason for her struggles on the court.
In a recent appearance on The Tennis Podcast, agent Max Eisenbud explained why Raducanu is absolutely not negatively impacted by her endorsement deals. “If you are looking at the Emma Raducanu situation or any of those players who have been thrust into the thing.
Our job is to educate them on what is available to them. In Emma’s situation we could have done 100 deals. She could be doing deals and deals and deals. They left millions and millions on the table. They strategically took the best brands with the most limited time, who understood it would be a rocky road.
None of her sponsors have ever rung up and said ‘oh my god, I can’t believe she’s not winning’. No one. I know people want to say ‘oh she’s got the pressure’. The pressure she has is she won a great tournament and she wants that feeling again and wants to keep winning.
I don’t think she’s waking up and thinking ‘HSBC is mad’. Sponsors are supportive through injury. I know people want the narrative that the ‘big, bad IMG’ are bringing in all this money. We are a pretty well established company and we’re not living and dying on a commission for Emma Raducanu,” Eisenbud said on The Tennis Podcast.
