- Rhett & Link have launched a dedicated channel on the blockchain streaming platform Rewarded.tv.
- Rhett & Link’s channel, Mythical 24/7, has featured their flagship YouTube series Good Mythical Morning.
- Rewarded has aimed to simplify the crypto experience for new users with premium content from familiar brands.
Renowned for their comedic prowess and with a loyal fan base spanning millions of followers on YouTube, the dynamic duo of Rhett & Link have embarked on a groundbreaking venture. In a move that combines cutting-edge blockchain technology with the allure of gamification and tokenized ecosystems
This new channel, Mythical 24/7, on Rewarded.tv will showcase Rhett & Link’s popular shows like Good Mythical Morning, Mythical Kitchen, and Ear Biscuits. The unique feature of Rewarded.tv is its gamified, on-chain infrastructure that rewards viewership with cryptocurrency and NFTs.
Users can earn the platform’s native RPLAY token by watching content, competing on leaderboards, completing missions, collecting NFT badges, and joining live watch parties. These tokens can be redeemed for premium content and other perks.
Rewarded.tv is part of a growing trend of Web3-native media offerings utilizing gamification and tokenized ecosystems to attract audiences. The RPLAY token is designed to incentivize users to actively participate in the Rewarded community.
However, the challenge lies in making the platform easily navigable for those unfamiliar with crypto. Replay CEO Krish Arvapally acknowledges this and emphasizes the importance of simplicity in Web3 experiences for media brands.
In addition to its tokenized ecosystem, Rewarded.tv has also introduced governance NFTs that give holders the power to vote on the featured content. The platform is available on various TV platforms like Apple TV, Roku, Amazon Fire TV, Android TV, and Samsung TV, as well as through web browsers.
Rhett & Link Join Rewarded.TV, Bringing Web3 to the Masses
Rhett & Link’s collaboration with Rewarded.tv is part of the platform’s broader campaign to onboard mass audiences to Web3 with premium content from well-known brands. Rhett & Link’s massive following on YouTube, with billions of views on their videos and podcasts, is expected to drive more users to Rewarded.tv.
As the industry catches up with simplified Web3 experiences, getting into the crypto side of things on Rewarded.tv only requires an email address, according to Replay CEO Krish Arvapally.
On the Flipside
- While Rhett & Link’s content is popular and widely followed, it remains to be seen if their presence on Rewarded.tv will be enough to attract and retain mass audiences to the Web3 platform.
- The effectiveness of governance NFTs in granting holders the ability to vote on featured content may be subject to debate, as it introduces a potential bias towards those who hold such tokens.
- While Rewarded.tv is part of a growing trend of Web3-native media offerings, it remains to be seen how successful these platforms will compete with traditional streaming services and capture mainstream audiences.
Why You Should Care
This move by Rhett & Link, who boast a massive following on their existing YouTube channels, highlights the increasing appeal of Web3-native media offerings that utilize blockchain technology to incentivize viewership with cryptocurrency and NFTs.
To learn more about the rise of NFT scams and how they’re impacting the crypto industry, check out this informative article:
Soulja Boy’s Latest Hustle? Cranking NFT Scams
If you’re curious about how YouTube influencers are affecting cryptocurrency prices, don’t miss this insightful interview with Alexander Brauneis:
YouTube Influencers Move Crypto Prices: Professor Brauneis Explains
Source link: https://dailycoin.com/rhett-link-launch-rewarded-tv-channel-web3-streaming/
